Contents
THE AUTHOR
ABSAM HEALTH POLICIES CENTRE
Health Policy Books (HPBs)
FORWARD
ABBREVIATIONS
1. INTRODUCTION
2. HEALTH TOURISM AND BRANDING
2.1. Health Tourism
2.2. Brand and Branding
2.3. Branding in Health Tourism: A Strategic Business Model Proposal
3. A STRATEGIC BUSINESS MODEL PROPOSAL FOR COUNTRIES’ BRANDING IN HEALTH TOURISM: THE TURKISH CASE
3.1. Turkey’s Health Tourism Brand, Brand Architecture and a Business Model Framework: Anatolian Blessings Medicine
3.1.1. Turkey’s Country Brand for Health Tourism: Anatolian Blessings Medicine
3.1.2. Turkey’s Sectoral Health Tourism Brands: Unique Business Models
3.1.2.1. Anatolian Medical Centres
3.1.2.2. Anatolian SPA Centres
3.1.2.3. Anatolian Care Centres
3.1.2.4. Anatolian Phytotherapy Centres
3.1.2.5. Anatolian Spiritual Treatment Centres
3.1.3. Anatolian City Brands
3.1.4. Anatolian Corporate Brands
3.1.5. Anatolian Personal Brands
4. CONCLUSIONS
5. REFERENCES
Reviews
There are no reviews yet.